let's make things a little more human.

We understand what makes people tick…

We marry the worlds of art and science to apply Consumer Psychology, Behavioural Science and our extensive design experience to our creative briefs. Every asset and solution we design has the knowledge of human behaviour at the forefront. We’re here to deliver creativity, backed up by psychology. 

do I need behavioural science in my design?

The short answer is yes!

The long answer is; whether it’s designing your eCommerce site with Consumer Psychology to create a sales uplift, redesigning your brand communications with Social Psychology to improve brand perception, increasing engagement on your App by weaving Cognitive Psychology into the design, or using Behavioural Economics to create more impactful marketing assets, we apply our extensive knowledge of the scientific literature to solve creative problems through design.

how we can work with you

discuss your next project with us

We would love to engage in a discussion with you and your business to discover how behavioural science make your customer’s lives easier!


See what’s new in the world of design, and pick up some useful tips.

Behavioural Science

Back with a bump

Isn’t it weird how things come back ‘in’ and become popular again approx 20 – 30 years after the first time they were ‘en Vogue’? 

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Behavioural Science

(Stereo)typical Ryanair?

A study by Which?, published in August 2019, reported that Ryanair was the least favourite brand of UK consumers. When I read this it didn’t come

Read More »


As a business primarily based in digital services, there is currently no change to our current service offering.

We are working remotely from home where we have full access to everything we need to operate as normal, therefore there is currently no impact to our customer or the services we provide. If you have any questions or concerns please don’t hesitate to email us at hello@dzined.com

We are following government advice and working from home to protect ourselves and those around us.

Stay safe, look after those who need support and keep washing those hands.

Updated 14th May 2020