Legal
Privacy policy
What we collect, why we collect it, and what you can ask us to do with it.
Last updated October 2026
Who we are
Dzined Ltd (trading as dzined) is a design studio registered in England and Wales, company number 05741298, VAT number GB 878 049 577, at The Townhouse, Fore Street, Hertford, SG14.
We are the data controller for personal data collected through this website, registered with the Information Commissioner’s Office under number ZA112243. For anything in this policy, contact studio@dzined.com or call 01920 759001.
What we collect
When you contact us
If you use the enquiry form or email us, we receive your name, email address, company name if you give one, and whatever you write in your message. We only ask for what we need to reply properly.
Enquiries are stored in Axle, our own business platform, along with the IP address, browser and referring page the form was sent from, so we can spot spam and know how you found us.
When you join the newsletter
We receive your email address and nothing else. It goes to our newsletter provider, MailerLite, or into Axle, and every newsletter has a link to unsubscribe.
When you browse
Our hosting provider keeps standard server logs, IP address, browser type, pages requested and timestamps, which exist for security and to keep the site running. We do not run advertising trackers, and we do not build profiles of visitors.
Why we use it, and our lawful basis
| What for | Lawful basis |
|---|---|
| Replying to your enquiry | Legitimate interests, or steps before entering a contract |
| Delivering work you’ve commissioned | Performance of a contract |
| Keeping records for tax and accounting | Legal obligation |
| Sending the newsletter you signed up for | Consent, which you can withdraw at any time |
| Keeping the site secure and available | Legitimate interests |
Who else sees it
We don’t sell personal data, ever. We share it only with providers that help us operate:
- Our hosting provider, serves the site and keeps server logs.
- Our email provider, carries correspondence with you.
- MailerLite, sends the newsletter if you’ve signed up to it.
- Bunny.net, serves our images and films. Like any server, it sees your IP address when your browser asks for them.
- Apple, when the map on our contact page loads, Apple receives the request in order to serve map tiles. See Apple’s own privacy policy for how they handle it.
- Anthropic, if you use the “How could Axle work for your business?” box on our Axle pages, what you type is sent to Anthropic’s Claude to write the answer. We don’t store it, and we ask you not to include personal details.
- Our accountants, for invoicing and statutory records.
Where a provider processes data outside the UK, we rely on appropriate safeguards such as the UK International Data Transfer Agreement or adequacy regulations.
How long we keep it
Enquiries that don’t become projects are deleted within 24 months. Client records are kept for 7 years after the last transaction, because HMRC requires it. Server logs are kept for a short period by our host and then rotated.
Your rights
Under UK GDPR you can ask us to:
- give you a copy of the personal data we hold about you
- correct anything inaccurate
- delete it, where we have no obligation to keep it
- restrict or object to how we use it
- transfer it to another provider
Email studio@dzined.com and we’ll respond within one month. If you’re unhappy with our answer you can complain to the Information Commissioner’s Office at ico.org.uk.
Cookies and tracking technologies
We don’t use analytics, advertising pixels, fingerprinting or any other technology that tracks you across sites or builds a profile of you. The site keeps a few small settings in your own browser’s local storage. They never leave your device and we can’t see them:
- your light or dark theme choice
- your answer to the cookie banner
- whether game sounds are on, and your scores and streaks in our games
Clearing your browser’s site data removes all of them. Cookies, including the strictly necessary one our host may set, are covered in our cookie policy.
Children’s privacy
This site is for businesses and isn’t aimed at children. We don’t knowingly collect personal data from anyone under 13, and our browser games collect none at all: scores stay in local storage on the device. If you think a child has sent us their details, email studio@dzined.com and we’ll delete them.
Changes
If we change this policy we’ll update the date at the top. This version is dated October 2026.