Case study
Bear & Block
The client
Bear & Block
Bear & Block design and make furniture in Britain: desks, stools and shelves, plus smaller pieces like vases, coasters and a bottle opener. Their work pairs natural oak with strong colour, green tops and yellow hairpin legs, so a customer can put together a piece that suits their room rather than choosing from a fixed range.
- Based
- United Kingdom
- Makes
- Furniture & homeware
- Sells
- Direct, online
An online shop for Bear & Block's British-made furniture on dzined cloud's Shop Kit, where every desk and stool is put together finish by finish before it goes in the basket.
The shop is built around choice. On the Zara Desk a customer picks a top finish and then a style of leg, the price follows each pick, and the combination they settle on goes into the basket as one product. Everything else keeps out of the furniture's way: a quiet white layout, large photography and short product copy, with the full description, specifications and delivery details a tab away.
Powered by dzined cloud
Shop Kit runs the catalogue, the options and the orders.
Made-to-order options
Each desk and stool is one product with variants for its top and its legs, each priced on its own, so the customer builds their piece and the order arrives exactly as specified.
One catalogue
Products, photography and categories are kept in one admin and published straight to the storefront, so a new colour is an edit, not a rebuild.
Checkout and orders
Card payments go through Stripe Checkout, and orders move from paid to shipped in the Shop Kit admin, with the customer emailed at each step.
