Axle / The core

The core every workspace starts with.

Before any kit, every Axle workspace has the core: one record of everyone you deal with and everything that has happened with them (what software people call a CRM). Every kit you add reads and writes those same records, so nothing is typed twice.

Book a walkthrough From £9 per user per month

What’s in it

Eight parts, in every workspace and every plan. Your team uses them from the admin in their browser, from your website, or by asking Claude.

People & companies
Contacts and organisations with full history: every email, quote, order, booking and note against the record. Companies House lookup on UK businesses.
Leads & pipeline
Leads with configurable statuses, qualifications, groups and outcomes. Website forms create leads automatically, with interactions logged as you work them.
Tasks & projects
Tasks with custom statuses against any record; projects for the bigger pieces of work with their own timelines and assets.
Messaging
Transactional and campaign email sent from your own domain through Postmark, with per-workspace sender profiles, branded layouts and reusable templates.
Media manager
A media library with galleries, folders and bulk tools, served from a CDN so images on your site and in your emails are fast everywhere.
Content & pages
Articles with categories and publishing workflow, and a visual page builder (with Figma import) for landing pages and product content on your site.
Forms
Form Kit is part of the core: build forms with rules and outcomes, embed them on the site, and route submissions to leads and notifications.
Users & access
Team accounts with module-level permissions, customer accounts for your website with approval flows, and single sign-on between your sites and portals.

How the kits use it

Each kit adds the work a particular business does, on top of the same customers, team and content.

Shop KitShop Kit customers become people or companies in the core; orders and quotes sit on their timeline, and the storefront is part of your website rather than a separate hosted shop.
Quote KitQuotes attach to leads and companies in the core, so a website enquiry, its quote and the resulting job are one continuous history.
Lawn KitLawn Kit is the customer-facing front end plus a CRM module; everything a customer enters becomes a person and an estimate in your workspace, ready for follow-up.
Event KitAttendees are people in the core; ticket orders and bookings appear on their record alongside anything else they've done with you.
Reservation KitClients are people in the core, so their appointments, payments, messages and anything they buy sit on one timeline. Add Shop Kit for retail stock online and Marketing Kit for campaigns to the same list.
Band KitClients, venues and agents are people and companies in the core; Band Kit adds the gig-specific workflow on top and shares quoting and invoicing with the rest of the platform.
Travel KitTravellers are people in the core with every trip and payment on their record; content pages for destinations live on your website through the same API.
Service KitBoth kits work from the core's people, companies and products, and log interactions on the record.
Form KitForm Kit is the front door to the pipeline, most leads in a workspace start as a form submission.
Marketing KitMarketing Kit reads the core directly, so every kit's customers are available as an audience.
Design KitDesign Kit reads the same records as every other kit, so a product or an event only has to be entered once to appear in your graphics.
Review KitReviews attach to products and people in the core and can trigger follow-up flows in Marketing Kit.
Directory KitListings are entities in the core, so membership renewals, invoices and communications use the same records.
Model KitModels live in the same workspace as the core, so the people who edit your pages and contacts edit your case studies too, with the same logins and permissions.
Menu KitMenu Kit is built on Shop Kit's menus and the reservation engine, so orders and bookings appear on the customer record like everything else.
Print KitPrint Kit runs on Shop Kit's catalogue and orders; the portal is one deployment serving any number of client shops.

Included for every user.

The core comes with every workspace, from £9 per user per month, or 2 months free when you pay annually.

See pricing

The core every workspace starts with.

What’s in it

People & companies

Leads & pipeline

Tasks & projects

Messaging

Media manager

Content & pages

Forms

Users & access

How the kits use it

Included for every user.

The core every workspace starts with.

What’s in it

People & companies

Leads & pipeline

Tasks & projects

Messaging

Media manager

Content & pages

Forms

Users & access

How the kits use it

Included for every user.